Important must read books about sales.

birth of a salesman

1.  Selling to Big Companies by Jill Konrath

2.  Selling 101: What Every Successful Sales Professional Needs to Know by Zig Ziglar

3.  Funnels & Forecasts: The Great Game of Sales by Bill Sayers

4.  Powerprinciples: Do You Have the Winning Edge? by Jeb Blount

5.  Top Dog Sales Secrets: 50 Top Experts Show You Proven Ways to Skyrocket Your Sales by Michael Dalton Johnson

6.  Masters of Sales by Ivan Misner

7.  The Power of Charm: How to Win Anyone Over in Any Situation by Brian Tracy

8.  Major Account Sales Strategy by Neil Rackham

9.  Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships by Jeffrey Gitomer

10.  Swim With The Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition by Harvey MacKay

11.  The Sales Bible New Ed: The Ultimate Sales Resource by Jeffrey Gitomer

12.  Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives by Keith Rosen

13.  Funnels & Forecasts: The Great Game of Sales by Bill Sayers

14.  Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach by Linda Richardson

15.  Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry

16.  The Race to Success by Cheryl A. Clausen

17.  Endless Referrals, Third Edition by Bob Burg

18.  Go-Givers Sell More by Bob Burg

19.  The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day by Tim Templeton

20.  SPIN Selling by Neil Rackham

21. Influence: The Psychology of Persuasion by Robert B. Cialdini, 2006

22. The Man Nobody knows, Bruce Barton

23. How to win friends and influence people, Dale Carnegie

24. Go for No! Yes is the Destination, No is How You Get There by Richard Fenton , Andrea Waltz

25. What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Michael Bosworth, Ben Zoldan, Michael T. Bosworth

26. Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship by Mahan Khalsa, Randy Illig and Stephen R. Covey (Oct 30, 2008)

27. The Secret: What Great Leaders Know — And Do by Ken Blanchard and Mark Miller (Oct 1, 2009)

28. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy (Jul 18, 2006)

29. The Go-Getter: A Story that Tells You How to Be One by Peter B. Kyne (Apr 16, 2012)

30. Go-Givers Sell More by Bob Burg and John David Mann (Feb 18, 2010)

31. Beyond Selling Value: A Proven Process to Avoid the Vendor Trap by Mark Shonka and Dan Kosch (Sep 16, 2002)

32. SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath (Jan 31, 2012)

33. Sales Dogs: You Don’t Have to be an Attack Dog to Explode Your Income (Rich Dad’s Advisors) by Blair Singer (Jul 3, 2012)

34. Selling Fearlessly: A Master Salesman’s Secrets For the One-Call-Close Salesperson by Robert Terson (Oct 1, 2012)

35. To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink (Dec 31, 2012)

36. The 50th Law by 50 Cent and Robert Greene (2009)